Wilson

Our Fortune 500 client is seeking a Paid Search Marketing Manager.  

Responsibilities
Serve as the primary point of contact between internal TurboTax stakeholders and our agency partner, ensuring the PPC program is always aligned to business goals and priorities.
Interpret business objectives, growth targets, and marketing strategies from internal stakeholders and translate them into clear, actionable direction for the agency.
Contribute to the paid search roadmap — setting priorities, defining testing agendas, and ensuring the agency is executing against the right strategies at the right time.
Partner with our agency to achieve performance targets, timelines, and quality standards; review and provide informed feedback on campaign strategy, structure, ad copy, and landing page recommendations.
Leverage your hands-on PPC knowledge to ask the right questions, identify gaps, and push for continuous improvement across bid management, keyword strategy, and campaign optimization.
Evaluate AI-powered tools and platform-native features (such as Smart Bidding and Performance Max) and collaborate with external and internal partners on when and how to adopt them in support of our goals.
Analyze campaign performance data and synthesize insights for internal stakeholders — translating complex PPC metrics into clear business implications and recommendations.
Work with the SEO team to ensure paid and organic search strategies are complementary and coordinated.
Collaborate with analytics, creative, and web teams on landing page testing, conversion tracking, and audience segmentation to support campaign performance.
Lead project management for key PPC initiatives — defining timelines, aligning stakeholders, tracking milestones, and ensuring on-time delivery across teams and the agency.
Oversee QA processes to ensure campaigns, ad copy, keywords, and tracking are accurate and on-brand.
Conduct competitive research and bring forward-looking insights and recommendations to internal stakeholders and leadership.
Stay current on search marketing trends and serve as an informed advocate for innovation within the program.

All interested applicants who meet the qualifications listed above are invited to submit a resume by clicking "Apply Now". 

The indicated pay range for this position is a good‑faith estimate based on the qualifications necessary for the position, including experience, training, and other considerations permitted by law. The pay band is established by the client company. Factors that may influence an offer include a candidate’s skills, experience, geographic location, and expected work quality and quantity. Most candidates will start in the lower half of the pay range, with the upper end reserved for those with extensive experience and skills or who live in higher‑pay markets. An employee’s pay history will not be considered where prohibited by law.

This information is subject to change and serves as a general guideline for compensation discussions. Actual offers may vary based on specific circumstances and company policies.