Location: Toronto, Ontario, Canada
Date published: 30-May-2025
Job ID: 145046
Description and Requirements
Work Location: Hybrid (3 days a week onsite)
Position Type: 6 months (potential for extension)
Location: Toronto, ON
Compensation Range: $50 to $60 per hour
Our multinational investment management client is seeking a Senior Marketer to join the team.
The Senior Marketer is a key member of the Wealth Management Intermediary (WMI) Segment Marketing team that partners with our distribution team in Canada to achieve commercial success and drive sustainable, profitable growth for the broader business. Segment Marketing in Canada is focused on developing and executing targeted marketing strategies that address the unique needs and goals of specific client segments in Canada. This role will develop and execute on innovative omnichannel initiatives that drive results for retail and institutional client segments.
Responsibilities
- Work with a small group of Canadian Marketers as well as the broader Marketing team to deliver on business requirements specific to the needs, clients, and operations of the Canadian business.
- Execute on marketing plans and activate client engagement opportunities with the purpose of driving commercial results that address the needs of the Canadian market.
- Coordinate cross-functional activities, ensuring collaboration between internal teams and external partners to meet local needs.
- Work with key stakeholders across the business to activate segment-marketing initiatives identified through distribution priorities and ensure alignment across all deliverables.
- Adapt global marketing initiatives to fit the Canadian context, ensuring relevance to local clients and market conditions.
- Assist in the creation and localization of marketing content, ensuring it meets Canadian-specific compliance, AODA, and French language requirements
- Assist in the planning and execution of advisor-focused events (both in-person and digital), ensuring all logistical elements are managed efficiently, enhance client engagement, and align with our strategic priorities.
- Develop pre- and post-event communications that target our key segments and bring prospects and clients through a journey towards product discovery.
- Collaborate with Canadian distribution and product teams to enhance client engagement through marketing efforts that are tailored for Canadian clients and highlight the unique value propositions of Canadian products
- Help identify and shape themes that represent client needs and commercial opportunities in the local market
- Leverage segmentation and sales analytics to develop targeted marketing initiatives that include various testing methodologies to improve engagement and identify best practices
- 5 years of directly related work experience in marketing, communications or sales within Investment Management or the Financial Services Industry.
- Experience working with a sales distribution function and/or financial advisors a plus.
- An effective problem solver that seeks excellence and continuous improvement in his/her work
- Strong project management skills - ability to manage multiple projects at one time
- Excellent client service and interpersonal skills
- Bachelor’s degree in marketing or communications preferred or equivalent years of direct experience required
· Ability to get creative and accurate work out of internal and external agencies and resources
· Demonstrated track record of meeting rapid-pace, demanding client needs
· Ability to effectively prioritize and to make the appropriate tradeoffs as needed (i.e., flexibility) to meet committed deadlines
· A team player that believes in the power of collaborative work
· Proficient skills in MS Office and Adobe software including PowerPoint, Excel, Adobe Professional/EditorAll interested applicants who meet the qualifications listed above are invited to submit a resume by clicking "Apply Now".