Wilson

Work Type: Hybrid

Location: Toronto, ON
Contract: 12 months (extension expected)
Compensation: $65–$75 per hour

Our Fortune 500 client is seeking a Marketing Associate. In this role, you will support the Senior Marketing Manager in developing and implementing key retention and revenue‑driving lifecycle campaigns, including automated programs powered by machine‑learning models. You will help drive growth and retention for the Small Business and Self‑Employed Group, focusing on orchestrated campaigns across email, in‑product, and push channels. The Lifecycle Marketing team operates within the broader Go‑To‑Market organization.

Responsibilities

• Collaborate with Product Marketing and Lifecycle Marketing teams to develop best‑in‑class automated campaigns across email, in‑product display, and push notifications
• Leverage customer data and insights from multiple sources to deliver hyper‑personalized customer experiences
• Work with Data Analytics and Lifecycle Marketing leadership to design measurable experiments, assist with sizing and impact projections, and monitor results
• Develop clear messaging and creative briefs that translate customer insights into compelling benefits and reasons to believe
• Evaluate copy and creative assets, providing clear and constructive feedback to design teams
• Partner with cross‑functional teams—including Product Marketing, Product Management, Marketing Automation, Analytics, and creative/deployment agencies—for end‑to‑end campaign execution
• Use segmentation and targeting strategies to optimize messaging for the right audience, channel, and business objective
• Provide campaign results along with insights and recommendations for optimization
• Influence cross‑functional teams to drive results without direct management authority

Qualifications

• 5+ years of business experience in marketing campaign development and cross‑functional execution (technology/SaaS or B2B preferred)
• Experience in customer or lifecycle marketing, including executing engagement and monetization strategies through digital tactics
• Proven track record of running A/B tests, optimizing campaigns, and translating data into actionable insights
• Strong analytical and problem‑solving skills, with the ability to understand data sources, campaign logic, and performance metrics (including ROI analysis)
• Agency experience preferred but not required