Marketing Manager III

Work Location: Hybrid, 3 days

Position Type: Contract, 3 months

Location: Plano, Texas

Our Fortune 500 client is seeking a Marketing Manager.

Responsibilities

Understand digital acquisition business performance and web KPIs, and effectively analyze data to create actionable insights, drive informed decisions and accelerate business growth
Work with a team of visual designers, copywriters, and segment marketers to optimize digital customer journeys.
Make content updates and build new web experiences using your knowledge of HTML, CSS, and Javascript in our content authoring platform to deliver new web experiences.
Leverage prospect and customer input, site and business data, industry best practices, and prior test results to generate data driven insights for creating testable hypotheses.
Leverage effective project management skills to drive web execution of digital marketing initiatives.
Drive projects to conclusion with a sense of urgency, while overcoming obstacles along the way.
Stay current with competitor sites, web technologies, and experimentation best practices
Share testing best practices and results and exchange learnings to develop and grow digital savviness across the organization

Qualifications

Minimum of 6 years of web marketing or digital marketing experience (ideally at an eCommerce and/or SaaS business)
Strategic thinker: proven ability to uncover insights about customer pain points, create innovative strategies and experiences to overcome those barriers and drive conversion and revenue improvements
Drives results: a clear track record of delighting customers and driving conversion and revenue growth through successful web marketing strategies, testing and execution
Strong prioritization and time management skills, and ability to manage multiple complex projects and priorities simultaneously; makes others aware of conflicting priorities & proposes solutions
Innovative thinker that solves complex problems in innovative ways
Leads and influences effectively within the organization with excellent communication skills and builds strong relationships to deliver outstanding results
Fluent in testing methodologies and has had success in driving significant conversion and revenue growth through experimentation (e.g. A/B testing, sequential testing, multi-arm bandit testing)
Takes initiative and gets things done approach, self-starter
Expert in HTML, CSS - Javascript a plus.
Experience in working in content management systems (AEM, Wordpress, Drupal, etc)
Working knowledge of Figma with proven ability to deliver finished experiences based on design specifications.

All interested applicants who meet the qualifications listed above are invited to submit a resume by clicking "Apply Now".

WilsonHCG