Wilson

Work Location: Remote (CST, MST, PST timezone)

Position Type: 6‑month contract
Location: Mountain View, CA
Compensation Range: $85–$87 per hour

and own key go-to-market workstreams within the Lending portfolio. The ideal candidate will have prior experience bringing new products to market with an emphasis on B2B and financial products. You’ll be challenged to think boldly, move fast, and have a big impact on our customers’ lives, their livelihoods, and brand trajectory. 

Responsibilities

● Leverage deep customer insights, product expertise, and competitive intelligence to inform a segmentation strategy and  develop product positioning including differentiated, insights-based messaging and claims

● Develop research and testing plans and actively analyze business data from multiple sources to generate insights, make informed decisions, and turn these insights into compelling business cases and awesome end-to-end customer experiences

● Leverage storytelling, customer insights, data and business acumen to lead initiatives and execute an impactful GTM plan that prioritizes business results with product and channel partners

● Develop go-to-market plans, segmentation, and marketing activations in close partnership with channel, ecosystem, and external partners and our business development team to deliver year-on-year growth for our lending marketplace

● Partner closely with cross-functional teams spanning marketing, product, design, business development, analytics, finance, credit, risk, legal, strategy, sales, and customer success

Qualifications

● 5  - 8 years of experience in product marketing and cross-functional execution

● Understands and utilizes core marketing frameworks to develop segmentation, targeting, and positioning, and translate strategy into product roadmaps and  actionable, cross-functional go-to-market plans

● Highly analytical and problem-solving orientation; comfort with different testing  methodologies and synthesizing inputs from multiple data sources to analyze ROI,  develop big insights, and make recommendations that unlock growth opportunities.

● Ability to prioritize and make strategic choices, specifically narrowing from a range of  opportunities to highest-impact levers, balancing short and long term business outcomes

● Demonstrated high levels of ownership, responsibility, initiative and the desire to drive significant, measurable performance results

● Ability to influence in a cross-functional, fast-moving environment

● Excellent verbal, written/presentation, and interpersonal communication skills.

● Fintech and/or credit card experience preferred

● Experience with small- and mid-sized business a plus