Wilson

Job Description:

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

The Digital Paid Media team is responsible for the execution, optimization, and measurement of CIBC’s digital media activity. This includes managing relationships with both the CIBC internal marketing teams and external agencies to contribute to the holistic media strategies.

The Senior Specialist, Paid Media is responsible for the execution of paid media on multiple lines of business. Areas of focus will included launching and optimizing campaigns, KPI definition and monitoring, pacing, etc. The individual will manage reports, troubleshoot issues, and drive sales opportunities. The individual will also operate as the account owner and primary point of contact for any platform or execution based activity.

How You’ll Succeed

• Lead Campaign Setup and Launch Activities – You drive, manage and execute Paid Media Campaigns (namely Programmatic) for your assigned lines of business or CIBC. Working in partnership with all digital channels you will support business goals, objectives and KPIs.

• Media KPI Definition & Monitoring – You have a keen ability to provide insights, recommendations and digital strategic direction based on CIBC’s vision, business needs and objectives (KPIs), industry trends, competitive landscape and metrics insights. You have the ability to pull metrics reporting and provide strategic insights to improve and enhance digital strategic programs for CIBC and the Business

• Stakeholder Management – Forge strong relationships with CIBC’s various teams, by working with the business and internal partners, owning the end to end Paid Media Campaigns to deliver against targets, with a strong understanding of the client needs and experiences across all channels . You are a great communicator, with the ability to synthesize data & results, findings and recommendations, then package key messages to the appropriate audiences. You have a proven ability to partner, build confidence and influence key stakeholders in the organization and you’re a self-starter.

What CIBC Offers

At CIBC, our people are our greatest asset. You’ll become part of a diverse community that acknowledges everyone’s unique talents, and empowers teams to do what’s right for the client, and to do it well. As part of our team, you will:

• Thrive: Benefit from an open and approachable culture that provides the flexibility and support you need to integrate your life at work and at home

• Connect: Work in a place where the right technology and infrastructure fosters innovation, collaboration and creativity

• Develop: Grow your skills and career through our best-in-class onboarding experience, ongoing learning opportunities, individual development planning, and comprehensive product training

• Prosper: Share in our collective success with a competitive salary, incentive pay, banking benefits, health benefits program, and employee share purchase plan

Must have skills:

1. Paid Media Experience: Proven expertise in managing and optimizing paid media campaigns, particularly in Programmatic. – 3 years

2. KPI Monitoring and Reporting: Strong ability to define, track, and analyze KPIs, providing actionable insights to meet business objectives. – 3 years

3. Stakeholder Management: Excellent communication and relationship-building skills to collaborate with internal teams and external partners. – 3 years

4. Platform Proficiency: Working knowledge or certification in at least two platforms (e.g., DV360 (Primary), Amazon DSP, Yahoo DSP, CM360). – 3 years

5. Analytical and Digital Savviness: Detail-oriented with strong critical thinking and adaptability to evolving digital tools and trends. – 3 years

Nice to Have:

1. Financial Industry Knowledge

2. Experience in financial services or wealth management.

Innovative and Strategic Thinking

3. Ability to identify trends, competitive insights, and innovative solutions to enhance campaigns.

4. Familiarity with social and search platforms

5. Team Collaboration and Leadership

6. Experience working across digital channels or mentoring team members

Disqualifiers: None