Overview

Location: Ontario, Canada

Date published: 02-Jun-2025

Job ID: 145191

Description and Requirements

Work Location: Toronto-Hybrid

Position Type: Full time

Location: Hybrid 

Compensation Range:$100-120k

 


Our client, has been helping Canadian investors build stronger financial futures. They offer individuals and institutions a trusted range of investment portfolios and services. As a privately owned organization, they embrace innovation and are committed to growth, creating a workplace where employees can thrive professionally and personally.

They are is seeking a " Manager, Lifecycle Content".


The position is responsible for leading a high-performing team, shaping how Canadians engage with their wealth through compelling, data-informed content strategies. This role is responsible for delivering content that supports every stage of the financial journey—across organic awareness, acquisition, and retention—for several emerging business lines.

You’ll oversee content strategies across digital platforms and investor touchpoints to support onboarding, engagement, and long-term client success.


We're looking for someone who has built content strategies across the customer journey — from acquisition through to retention — and can lead a growing team.


A strong background in retail wealth management, FinTech, or direct investing is essential.


You should be confident presenting to executives, able to contextualize marketing impact with clear storytelling and data, and ideally exploring AI content tools in your current role.


This is a high-visibility role within a fast-paced, flat organization. You’ll lead a team of 5-6 and shape a content franchise that drives real client engagement across channels.



Responsibilities:


  • Lead the annual content strategy, including thought leadership, investor education, content calendars, and newsletters.

  • Develop and execute full-funnel content strategies that support acquisition, onboarding, and ongoing investor engagement.

  • Create customer-centric content across video, email, web, and in-product channels.

  • Define and analyze content performance metrics to measure impact and optimize future campaigns.

  • Build and lead a collaborative, high-performing content team.

  • Ensure all published content is compliant and up to date.

  • Execute against the annual business plan and allocated budget.

  • Review and approve all team-generated marketing and communications for quality and compliance.

  • Manage relationships with external vendors as required.


What You Bring:

  • In-depth knowledge of the financial services industry, especially wealth management and personal finance.

  • Strong understanding of digital content platforms and UX writing across web, mobile, email, and SMS.

  • Excellent communication skills with the ability to translate data into insights and secure executive buy-in.

  • High attention to detail and a strong understanding of regulatory/compliance standards.

  • Ability to lead multiple projects in a fast-paced, dynamic environment.

  • Proven ability to work cross-functionally with marketing, product, compliance, and sales teams.

  • Strong leadership experience with a focus on team development and performance.


Qualifications:


  • Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field—or equivalent experience.

  • 5+ years of experience in marketing or communications, including 3+ years managing a high-performing team.

  • Experience in asset management or a similar financial services environment is required.


What’s Offered:

  • Flexible working arrangements – remote, hybrid, and in-office options available.

  • Competitive compensation including RRSP contributions with no employee matching requirement.

  • Comprehensive health benefits from day one, including up to $5,000/year in mental health coverage.

  • 25 weeks of parental leave top-up to 100% salary.

  • $650 home office equipment allowance.

  • Generous time-off policy, including 2 paid volunteer days per year.

  • Diversity and inclusion programs, including Employee Resource Groups.

  • Extensive professional development opportunities, tuition reimbursement, and performance-based rewards.



All interested applicants who meet the qualifications listed above are invited to submit a resume by clicking "Apply Now".


The indicated pay range for this position is a good-faith estimate based on the qualifications necessary for the position, including experience, training, and other considerations permitted by law. Additionally, it is emphasized that the pay band mentioned herein is the one established by the client company. Factors that may be used when making an offer may include a candidate’s skills, experience and geographic location, the expected quality and quantity of work. Most candidates will start at the bottom half of the pay range, with the upper end reserved for candidates with extensive experience and skills and who live in geographic markets commanding a higher starting pay. An employee’s pay history will not be a contributing factor where prohibited by local law.

This information is subject to change and serves as a general guideline for compensation discussions. Actual offers may vary based on specific circumstances and company policies.