WilsonHCG

Work Location: Hybrid (3 days in office)
Position Type: Permanent full-time
Location: Mexico City
Compensation Range:  CAD: $40,000 – $41,000   /  MXN: $316,700 – $452,400 – $588,100 (Range based on level of experience)

Our client, a leading company in the toy and entertainment industry, is seeking a Shopper Marketing Coordinator.

The position is responsible for planning, executing, and measuring shopper marketing initiatives across retail environments in Mexico. This includes ownership of in-store point-of-sale strategy, budgeting, and promotional execution to drive brand visibility and increase product sell-through. The role works cross-functionally with sales, brand management, and external partners to align trade marketing efforts with broader business objectives.

Responsibilities:

• Collaborate with the Field Sales Manager to ideate, plan, and implement in-store activities and promotions.

• Own the brand's in-store presence, ensuring consistency and effectiveness across the Mexican market.

• Manage POS materials including logistics, budgeting, distribution, and store checks.

• Plan and monitor marketing budgets to maximize ROI and reinforce brand presence.

• Support product launches and build experiential marketing and promotional campaigns.

• Coordinate trade shows, expos, and key retail events.

• Gather and apply insights from sales teams and in-store feedback to optimize marketing strategy.

• Execute innovative and insights-driven in-store marketing programs.

• Analyze competitor activity and industry benchmarks to inform strategic decisions.

• Partner with Supply Chain to manage inventory of marketing materials.

• Train internal teams and retail partners on effective POS material usage.

Qualifications:

• 4–5 years of experience in trade/shopper marketing with a proven track record of delivering in-store marketing results.

• Experience in the toy industry is a plus.

• Strong knowledge of retail channels, including both modern trade and e-commerce.

• Degree in Marketing, Business, or related field (MBA preferred).

• Strong communication skills in both English and Spanish.

• Highly organized, proactive, and comfortable working independently in a fast-paced environment.

• Passion for pop culture and entertainment.