Wilson

Work Location: Hybrid — Thursdays and the 4th Friday of each month

Position Type: 8‑month contract (extension possible)
Location: Toronto, ON
Compensation Range: $41–$52 per hour

Our client, a leading financial services organization and one of Canada’s top five banks, is seeking a Marketing Manager. The ideal candidate brings strategic vision, strong digital marketing expertise, and the ability to influence stakeholders while driving innovation. Top performers will elevate digital campaigns beyond execution, using advanced technical knowledge, industry insight, and a proactive mindset.

Key Accountabilities

Paid Media Expertise

• Execute digital marketing campaigns, including strategy, setup, ad trafficking, targeting, creative upload/sync, testing, audience assignment, and automated reporting
• Apply best practices in paid media execution and stay current with digital media trends
• Identify optimization opportunities to maximize campaign performance
• Bring immediate and relevant paid social experience, including platform knowledge, analytical skills, and understanding of how each paid search platform fits within the marketing funnel

Strategic Thinking

• Drive, manage, and execute paid media campaigns for assigned lines of business
• Support business goals and KPIs through collaboration with all digital channels
• Provide insights, recommendations, and strategic direction based on business needs, KPIs, industry trends, competitive landscape, and performance metrics
• Pull and analyze reporting to enhance digital strategy and improve program performance

Team Player & Leadership

• Own and manage paid media campaigns for assigned portfolios
• Collaborate with consultants, managers, and cross‑functional teams to ensure successful execution
• Provide digital strategic consultation to business partners and internal teams
• Work closely with media and creative agencies; troubleshoot ad‑server issues and discrepancies

Entrepreneurial Mindset

• Partner with marketing communications, ecommerce, and business stakeholders to develop holistic digital strategies
• Act as the primary point of contact for paid media strategy and execution
• Build confidence and influence stakeholders at all levels
• Provide insights and recommendations based on business objectives, industry trends, and performance metrics

Business Acumen & Relationship Building

• Build strong relationships with internal teams and stakeholders
• Own end‑to‑end paid media campaigns to deliver against targets
• Communicate data, insights, and recommendations clearly to various audiences
• Demonstrate strong influencing skills and a self‑starter mindset

Must‑Haves

• 4+ years of paid media experience
• Expertise in managing paid search campaigns (strategy, execution, optimization, reporting)
• Strong strategic thinking and KPI monitoring skills
• Ability to define KPIs, analyze metrics, and provide actionable insights
• Platform proficiency (4+ years)
• Experience or certification in at least two platforms: SA360 and Google Ads
• Stakeholder management and leadership (2+ years)
• Ability to build relationships, influence stakeholders, and act as primary point of contact
• Strong digital and analytical skills

• Critical thinking, attention to detail, adaptability to evolving tools and trends

Nice to Have

• Financial industry experience (account management in financial services or wealth management)
• Experience with holistic, cross‑channel campaign management
• Familiarity with emerging platforms (Pinterest, TikTok) and automated reporting tools
• Experience mentoring team members and collaborating with internal/external partners
• Entrepreneurial mindset with the ability to identify opportunities and drive innovative solutions

All qualified applicants are invited to submit a résumé by clicking “Apply Now.”

The indicated pay range is a good‑faith estimate based on required qualifications, experience, training, and other factors permitted by law. It reflects the pay band established by the client company. Actual offers may vary based on skills, experience, geographic location, and expected work quality. Most candidates start in the lower half of the range. Pay history is not considered where prohibited by law. This information is subject to change and serves as a general guideline for compensation discussions.