WilsonHCG

Work Location: Hybrid, 1day in the office

Position Type: Contract, 12 Months (Contract)

Location: Toronto, ON

Compensation Range: 33$/hr. to 45$/hr.

Our leading financial client is seeking a Manager, Senior Marketing Analyst to join the team. 

They will work closely with internal stakeholders and agencies through a client focus. The candidate will work with the Cards Engagement & Retention Team, Cards Product, Data Base Marketing, Digital, and Agency partners. Most of the work will be completed with agency partners.

Responsibilities:

• Deliver against the strategic 1 to 2-year marketing plan aligned to business revenue targets - within the allocated marketing budget. 
• Monitor and manage the project through regular updates as necessary.
• In partnership with the Director and Senior Director, manage developing and delivering the strategies and marketing tactics (offer, creative, target audience, channel) to meet business targets.
• Work collaboratively across the Marketing team's Marketing Solutions & Client Offers and lines of business to ensure adequate growth of the overall sequence of the business revenue plan.
• Build and develop relationships with key business contacts to become trusted and valued partner in their business growth (breadth and depth of business knowledge).
• Responsible for the creative development and the internal approval process, including legal and compliance reviews, for assigned direct marketing initiatives.
• Ensure all marketing activities support the brand and are brand compliant.
• In partnership with the lines of business, be the subject matter expert on all competitive engagement insights and ensure proper integration of findings.
• Leverage, promote, and employ analytics to deliver measurable and profitable marketing initiatives - embedding results-driven learning into future initiatives for continued improvement.
• Support the optimization of the Marketing budget - maximizing channels and marketing ROI.
• Ensure ongoing communication and regular status updates on all aspects of assigned Marketing Campaigns and activities with all key stakeholders.
• Proactively identify new and effective ways to deliver target direct marketing communications support to the lines of business.

Qualifications:          

•  Experience managing creative and marketing communications processes for all mediums, including direct and interactive
•  Financial services experience, including knowledge of retail banking products. Credit Cards are preferred.
•  Email marking experience producing client-facing communications
•  Experience managing budgets
•  Undergraduate degree - preferably for Marketing                                      
•  3+ years of experience working with an agency on creative.      
•  Copywriting experience/familiarity
•  Understanding of how emails are created from a technical perspective

All interested applicants who meet the qualifications listed above are invited to submit a resume by clicking "Apply Now".