Location: California, United States
Date published: 24-Jan-2025
Job ID: 139120
Description and Requirements
Work Location: Remote
Position Type: Contract, TBD (end of July with a possible extension to February - max 18 months)
Location: Mountain View, CA
Compensation Range: $90 - $95 per hour
Our Fortune 500 client's marketing team is seeking a seasoned product marketer with strong strategic and storytelling skills, who operates with a bias for action to create customer benefit and drive business results. As a Senior Product Marketing Manager on the team, you will develop and activate go-to-market plans for the Payments portfolio of our products.
The ideal candidate will have prior experience defining the short- and long-term product strategy for Accounts-Receivable and Payments products, delivering acquisition and run the business experiences and lastly results on how campaigns performed.
Responsibilities
- Own 1-year business outcomes for our Payments portfolio, including strategic choices about where to play and how to win, and effectively communicate data-backed business plans and performance data across teams and up to executive leadership through ongoing forecasting, reporting and root cause analyses.
- Leverage deep customer insights, product expertise, and competitive intelligence to inform a segmentation strategy, develop winning product positioning including differentiated, insights-based messaging and claims, and influence the product roadmap to deliver on the biggest customer needs.
- Develop research and testing plans and actively analyze business data from multiple sources to generate insights, make informed decisions, and turn these insights into compelling business cases and awesome end-to-end customer experiences.
- Leverage storytelling, customer insights, data and business acumen to lead initiatives and influence the roadmap at any phase of the product life cycle (from idea to maturity) and execute an impactful GTM plan that prioritizes business results with product and channel partners. Develop go-to-market plans, segmentation, and marketing activations in close partnership with external partners and our business development team to deliver year-on-year growth for our Payments product.
- Partner closely with cross-functional teams spanning marketing, product, design, business development, analytics, finance, credit, risk, legal, strategy, sales, and customer success Contribute to 3-year strategic planning and make decisions that benefit the customer and the entire portfolio, not just the offering.
Qualifications
- 8 - 10+ years of experience in product marketing strategy and cross-functional execution
- Strong Product Marketing craft; fintech or Payments experience preferred
- Understands and utilizes core marketing frameworks to develop segmentation, targeting, and positioning, and translate strategy into product roadmaps and actionable, cross-functional go-to-market plans
- Highly analytical and problem-solving orientation; comfort with different testing methodologies and synthesizing inputs from multiple data sources to analyze ROI, develop big insights, and make recommendations that unlock growth opportunities
- Ability to prioritize and make strategic choices, specifically narrowing from a range of opportunities to highest-impact levers, balancing short and long term business outcomes
- Demonstrated high levels of ownership, responsibility, initiative and the desire to drive significant, measurable performance results
- Strong track record of leadership, storytelling, and influencing in a cross-functional, fast-moving environment
- Excellent verbal, written/presentation, and interpersonal communication skills.
- BA/BS required, MBA preferred.
- Experience with small- and mid-sized business a plus
All interested applicants who meet the qualifications listed above are invited to submit a resume by clicking "Apply Now".
The indicated pay range for this position is a good-faith estimate based on the qualifications necessary for the position, including experience, training, and other considerations permitted by law. Additionally, it is emphasized that the pay band mentioned herein is the one established by the client company. Factors that may be used when making an offer may include a candidate’s skills, experience and geographic location, the expected quality and quantity of work. Most candidates will start at the bottom half of the pay range, with the upper end reserved for candidates with extensive experience and skills and who live in geographic markets commanding a higher starting pay. An employee’s pay history will not be a contributing factor where prohibited by local law.
This information is subject to change and serves as a general guideline for compensation discussions. Actual offers may vary based on specific circumstances and company policies.