Overview

Location: Tampa, Florida, United States

Date published: 30-Mar-2020

Job ID: 18099

Description and Requirements

Digital Marketing Specialist

Who is WilsonHCG?

WilsonHCG is one of the fastest growing Recruitment Process Outsourcing (RPO) companies in the world. Headquartered in the United States, WilsonHCG is a multi-award winning talent solutions provider, which means we offer a variety of HR solutions that span recruiting and talent management. In short: We help businesses build modern workforce programs.

As a leader in our field, we have a global footprint that covers six continents and 40+ countries. We’re passionate about revolutionizing the way in which organizations think about recruiting and we believe that people are the most significant aspect of any company.

Working for WilsonHCG

Here at WilsonHCG, we are consistently ranked as a top place to work. Our employees don’t just work for WilsonHCG; they’re hands-on contributors, creating a genuine and transparent culture which allows us to continuously innovate. Every employee is a strategic partner to their team, our clients, and each other.

Our people define us and we hire based on character rather than just skills. The WilsonHCG DNA is what sets us apart. Built by our people, our DNA consists of: Collaboration, Ownership, Integrity, Communication and Passion. This isn’t just a motto on paper, it’s a part of our daily efforts.

With ongoing educational and development opportunities and a lively and engaging corporate culture, WilsonHCG attracts and produces the best talent in the business. As a global company, our employees regularly work with their international colleagues to drive impact across the world. Our workplace is like no other!

About the role:

We are seeking an ambitious and resourceful digital marketing specialist to join our collaborative team and play an integral role in supporting our global marketing function. Based at our global headquarters in Tampa, Florida, you will develop and execute multichannel digital campaigns that resonate with current and prospective client partners, while also partnering closely with the team to advise on SEO best practices that inform our content strategy.

As WilsonHCG’s Digital Marketing Specialist, you will:

  • Report directly to the Director of Marketing

  • Develop and execute digital marketing campaigns that align with our business goals, across a variety of channels, including paid social advertising, display advertising, retargeting.

  • Continuously partner with content marketing team to provide SEO recommendations that translate into high-performing marketing content

  • Advise team on SEO best practices and draw key recommendations around website optimization

  • Make necessary website optimization changes in the content management system (HubSpot)

  • Contribute to social media strategy

  • Monitor key digital marketing metrics to track ROI

  • Regularly track and share insights into competitors' strategies

  • Ensure the brand message remains consistent across all digital platforms

  • Stay up-to-date with digital media technologies and latest trends

Qualifications:

  • 3+ years of experience in digital marketing within a B2B setting

  • Experience executing paid social media campaigns

  • Experience executing display advertising (Google Ads) and retargeting campaigns

  • Intermediate SEM knowledge

  • Strong knowledge of content management systems (Hubspot experience a plus)

  • Full understanding of all social media platforms

  • Incredible attention to detail

  • Problem-solving skills

  • Self-starter 

  • Ability to manage multiple projects at once

  • A Lifelong learner with a desire for continuous improvement

  • Team player

WilsonHCG is an equal opportunity/affirmative action employer. M/F/D/V