Location: Mexico, Phillippines, South Africa
Date published: 22-Apr-2025
Job ID: 141552
Description and Requirements
Wilson Marketing – Website & SEO Specialist (South Africa/Mexico)
WHO WE ARE
Wilson is a leading global workforce solutions provider. Headquartered in Tampa in the US, Wilson is a multi-award-winning integrated talent solutions partner. Powered by talent intelligence, our people partner with some of the world’s most admired brands to build and maintain sustainable workforces that thrive
A true leader in our field, our global footprint spans six continents and 65 countries (and counting!).
Useful links
WHAT WE DO
At Wilson, we provide a “fresh take on talent’. We don’t believe in a one-size-fits-all approach to talent acquisition. After all, every single business is different and has unique challenges.
We’re a people business and we’re super proud of our genuine, transparent culture. Our people really do define us, and we don’t just hire based on skills – we hire based on character. The Wilson DNA is what sets us apart: collaboration, ownership, integrity, communication and passion.
Learn more about us on social media
YOUR DAY IN THE LIFE
We are looking for a Website & SEO Specialist to join the Wilson Marketing Team. This role will be responsible for providing ongoing development support on our HubSpot-based website, optimizing our digital presence, and driving organic traffic through SEO best practices. The ideal candidate will have a strong technical background in web development, experience working within HubSpot’s CMS, and a deep understanding of SEO strategies to improve website performance and search rankings.
YOU WILL:
HubSpot Development & Website Management
- Maintain, develop, and optimize our website using HubSpot CMS and related tools.
- Customize HubSpot themes, templates, modules, and workflows to enhance functionality.
- Implement website updates, landing pages, and forms to support marketing campaigns.
- Troubleshoot and resolve website performance issues, including fixing bugs with custom modules, ensuring optimal user experience.
- Collaborate with the marketing team to improve site structure and engagement.
- Experiment with Smart Content and run A/B tests to optimize the performance of the website, our conversion funnel, and specific marketing campaigns. Analyze test results, recommend improvements, and implement changes.
- Own performance metrics, defining performance goals and driving towards those goals.
- Own behavioural and usage metrics, managing tools like Hubspot and Google Analytics (GA4) to ensure you and the team have an up-to-date, thorough understanding of how our visitors experience our site.
- Work closely with content strategy and design to build, launch, iterate on, and monitor campaigns on a fast-paced release schedule.
SEO Strategy & Execution
- Own SEO initiatives to drive organic traffic, including regularly conducting keyword research, analyzing the site’s performance, and implementing both on-page and technical SEO improvements to further the team’s goals.
- Optimize website content, meta tags, and on-page elements for search engines.
- Develop and execute link-building strategies to improve domain authority.
- Monitor and analyze site performance using tools like Google Analytics and SEMRush.
- Stay up to date with industry trends, algorithm updates, and new SEO techniques.
- Provide SEO recommendations for content teams to ensure high-ranking, valuable content.
- Stay up to date on AEO best practices to increase visibility and organic traffic through AI-powered search engines and answer engines, in addition to traditional search engines.
Technical SEO & Performance Optimization
- Perform technical SEO audits and implement fixes for crawl errors, broken links, and page speed optimization.
- Manage website structure, sitemaps, and schema markup for better indexing.
- Ensure mobile optimization and Core Web Vitals improvements.
Reporting & Insights
- Track and report on website traffic, rankings, and SEO performance.
- Provide insights on user behaviour and suggest improvements for conversion rate optimization (CRO).
- Prepare monthly performance reports with actionable recommendations for optimization.
REQUIREMENTS:
- Hands-on experience with HubSpot CMS Development (custom modules, templates, HubL, JavaScript, CSS, HTML).
- Strong understanding of SEO best practices and ability to implement strategies.
- Proficiency in HTML, CSS, JavaScript, and familiarity with web development principles.
- Experience with SEO tools such as Google Analytics (GA4), Ahrefs, Screaming Frog, Google Search Console, and SEMrush.
- Knowledge of website performance optimization techniques.
- Ability to analyze data and translate insights into actionable recommendations.
- Experience executing optimization experiments, from experiment design through change implementation.
Desirable Skills:
- Experience working with a global remote team
- Familiarity with HubSpot workflows, automation, and integrations.
- Experience with CRO (Conversion Rate Optimization) and A/B testing.
- Understanding of UX/UI principles and their impact on SEO and engagement.
- Knowledge of Google Tag Manager and tracking implementation.
- Identify areas of opportunity to use AI to further the team’s goals.
WHAT WE OFFER
- We’re committed to providing a flexible and inclusive work environment that promotes collaboration and work-life balance. As part of our commitment to our employee's satisfaction, we offer optional hybrid work arrangements across multiple locations, including Tampa (Florida), Raleigh (North Carolina), Manchester (UK), Krakow (Poland) and Guadalajara (Mexico). Not based in one of these locations? No worries! We have remote employees based around the world. Interested in learning more about our global presence? Click here.
- We have a culture of recognition. Our employee and leadership recognition programs are crafted to acknowledge our DNA, celebrate our successes and build professional esteem.
- Unlimited paid time off (known as MyTime), regional holidays, and the opportunity to work from home.
- A comprehensive benefits package based on region that includes medical, dental, vision, disability and life insurance, and retirement savings.
EQUAL OPPORTUNITY EMPLOYER
Wilson is an equal opportunity employer and will not discriminate against any applicant for employment because of race, color, religion, sex, national origin, disability, neurodiversity, age, genetic information, or any other status protected by state or local law for an individual who falls within the jurisdiction of such law.
At Wilson, we’re committed to building a diverse and inclusive workforce that celebrates everyone. We welcome applications from candidates of all backgrounds. Our inclusive culture is designed to support all employees in reaching their full potential.
Applicants who require an accommodation throughout the application and interview process should request this in advance by contacting Wilson’s internal recruitment team at internalrecruiting@wilsonhr.com.
